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	<title>Son Emirali</title>
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	<link>http://sonemirali.com</link>
	<description>&#124;  Graphic Designer &#38; Visual Artist</description>
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		<title>Colony</title>
		<link>http://sonemirali.com/176/colony/</link>
		<comments>http://sonemirali.com/176/colony/#comments</comments>
		<pubDate>Sun, 16 Jun 2013 11:54:03 +0000</pubDate>
		<dc:creator>Son Emirali</dc:creator>
				<category><![CDATA[Editorial]]></category>
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		<category><![CDATA[Independent]]></category>
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		<guid isPermaLink="false">http://sonemirali.com/?p=176</guid>
		<description><![CDATA[For my final project at university, I returned to my obsession with independent shops. I produced my own micro-ethnographic research and created a one-off pubcliation dedicated to London’s contemporary shop culture, where interests, values or simply requiring or providing a service brings groups of people together. The publication delves into this diverse array of culture: [...]]]></description>
				<content:encoded><![CDATA[<p>For my final project at university, I returned to my obsession with independent shops. I produced my own micro-ethnographic research and created a one-off pubcliation dedicated to London’s contemporary shop culture, where interests, values or simply requiring or providing a service brings groups of people together. The publication delves into this diverse array of culture: unravelling shop fronts, dissecting migration and exploring multiculturalism’s social implications where co-existence occurs, not integration. Thanks to <a href="http://www.londonshopfronts.com/" target="_blank">Emily Webber</a> and <a href="http://www2.lse.ac.uk/sociology/whoswho/academic/hall.aspx" target="_blank">Suzanne Hall</a> for contributing. <a href="http://sonemirali.bigcartel.com/product/test-product" target="_blank">See here</a> if you’re interested in purchasing a copy.</p>
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		<title>Made By You</title>
		<link>http://sonemirali.com/112/made-by-you/</link>
		<comments>http://sonemirali.com/112/made-by-you/#comments</comments>
		<pubDate>Sat, 15 Jun 2013 12:47:22 +0000</pubDate>
		<dc:creator>Son Emirali</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Independent]]></category>
		<category><![CDATA[projects]]></category>

		<guid isPermaLink="false">http://sonemirali.com/?p=112</guid>
		<description><![CDATA[For a universtiy brief set by RSA we were asked to create a design solution that encourages people to consume less and reduce waste. I developed a fictional company named Made By You that exists to encourage and support others to create rather than consume. The app offers easy to follow instructions and video tutorials to [...]]]></description>
				<content:encoded><![CDATA[<p>For a universtiy brief set by <a href="http://www.thersa.org/" target="_blank">RSA</a> we were asked to create a design solution that encourages people to consume less and reduce waste. I developed a fictional company named Made By You that exists to encourage and support others to create rather than consume. The app offers easy to follow instructions and video tutorials to help others upcycle unwanted objects into desirable, one of a kind furniture. Users are able to sign up to have an account so they can keep track of the furniture they’ve made and to submit their own projects.</p>
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		<title>Twombolr</title>
		<link>http://sonemirali.com/1/twombolr/</link>
		<comments>http://sonemirali.com/1/twombolr/#comments</comments>
		<pubDate>Fri, 14 Jun 2013 17:35:05 +0000</pubDate>
		<dc:creator>soner.emirali@gmail.com</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Digital]]></category>
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		<guid isPermaLink="false">http://sonemirali.com/?p=1</guid>
		<description><![CDATA[Tom Cleeland, founder of the world’s first twitter-powered raffling tool approached me to design Twombolr’s identity and stationary. Twombolr is a social raffle that uses a tweet as currency to pay for a ticket, teaming up with brands such as Bestival to offer prizes. After discussing ideas with Tom we decided that the identity needed [...]]]></description>
				<content:encoded><![CDATA[<p><a href="https://twitter.com/tommyjames" target="_blank">Tom Cleeland</a>, founder of the world’s first twitter-powered raffling tool approached me to design Twombolr’s identity and stationary. Twombolr is a social raffle that uses a tweet as currency to pay for a ticket, teaming up with brands such as <a href="http://www.bestival.net/" target="_blank">Bestival</a> to offer prizes. After discussing ideas with Tom we decided that the identity needed to hold that 90’s feel but with a modern twist that echoes it’s contemporary take on raffling. Credits go to <a href="http://mikefarrow.co.uk/" target="_blank">Mike Farrow</a> for the website design and build.</p>
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		<title>Fosters Newsagents</title>
		<link>http://sonemirali.com/204/fosters-newsagents/</link>
		<comments>http://sonemirali.com/204/fosters-newsagents/#comments</comments>
		<pubDate>Sun, 16 Jun 2013 12:49:37 +0000</pubDate>
		<dc:creator>Son Emirali</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[Independent]]></category>
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		<guid isPermaLink="false">http://sonemirali.com/?p=204</guid>
		<description><![CDATA[In the heart of Brockley Rise, South East London, lies a corner shop like no other, Fosters Newsagents. A 90 year old newagents that is renowned for its vast amount of excessive stock, overpowering layout, welcoming service and of course the greatest sweet selection one could ever dream of. This 126 paged book goes as [...]]]></description>
				<content:encoded><![CDATA[<p>In the heart of Brockley Rise, South East London, lies a corner shop like no other, Fosters Newsagents. A 90 year old newagents that is renowned for its vast amount of excessive stock, overpowering layout, welcoming service and of course the greatest sweet selection one could ever dream of. This 126 paged book goes as far as de-constructing the overload of stock and colour, analysing the layout, scale and categorisation, all while introducing dialogues of conversations that work to emulate the daily atmosphere in the shop. <a href="http://sonemirali.bigcartel.com/" target="_blank">See here</a> if you’d like to purchase the book and/or prints.</p>
]]></content:encoded>
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		<title>BT British Olympic Ball</title>
		<link>http://sonemirali.com/230/bt-olympic-ball/</link>
		<comments>http://sonemirali.com/230/bt-olympic-ball/#comments</comments>
		<pubDate>Sun, 16 Jun 2013 17:55:05 +0000</pubDate>
		<dc:creator>Son Emirali</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Environmental]]></category>
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		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://sonemirali.com/?p=230</guid>
		<description><![CDATA[Communications agency Pitch commissioned me to design the artwork for a large scale photo booth for the BT British Olympic Ball. After liaising with Pitch and BT, the client wanted a bespoke elegant British design that incorporated the BT lion and the iconic British flag. It was essential that the message for the social media [...]]]></description>
				<content:encoded><![CDATA[<p>Communications agency <a href="http://www.pitch.co.uk/" target="_blank">Pitch</a> commissioned me to design the artwork for a large scale photo booth for the <a href="http://www.britisholympicball.com/gallery2012/gallery.asp?choice=BTPhotoBooth" target="_blank">BT British Olympic Ball</a>. After liaising with Pitch and BT, the client wanted a bespoke elegant British design that incorporated the BT lion and the iconic British flag. It was essential that the message for the social media campaign was at the forefront of the design to encourage engagement from all the celebs and stars.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Plog Magazine</title>
		<link>http://sonemirali.com/214/plog-magazine/</link>
		<comments>http://sonemirali.com/214/plog-magazine/#comments</comments>
		<pubDate>Sun, 16 Jun 2013 13:22:48 +0000</pubDate>
		<dc:creator>Son Emirali</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[Identity]]></category>
		<category><![CDATA[Independent]]></category>
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		<guid isPermaLink="false">http://sonemirali.com/?p=214</guid>
		<description><![CDATA[In my first year of University I founded Plog magazine, dedicated to showcase and inspire art and design students and graduates. I was the founder, editor and head of design with a team of 3 others: Adam Pearson, Kieron Lewis and Ben Mensah. The magazine lasted for two years, making it to five issues. We were [...]]]></description>
				<content:encoded><![CDATA[<p>In my first year of University I founded <a href="http://plogmagazine.com/" target="_blank">Plog magazine</a>, dedicated to showcase and inspire art and design students and graduates. I was the founder, editor and head of design with a team of 3 others: <a href="http://adpearson.co.uk/" target="_blank">Adam Pearson</a>, <a href="http://kieronlewis.com/" target="_blank">Kieron Lewis</a> and <a href="http://halfiglu.tumblr.com/" target="_blank">Ben Mensah</a>. The magazine lasted for two years, making it to five issues. We were distributed nationwide all over the UK, in stockists such as: Selfridges, Magma Books and many more.</p>
]]></content:encoded>
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		<title>Aveda Institute</title>
		<link>http://sonemirali.com/242/aveda-institute/</link>
		<comments>http://sonemirali.com/242/aveda-institute/#comments</comments>
		<pubDate>Sun, 16 Jun 2013 18:33:14 +0000</pubDate>
		<dc:creator>Son Emirali</dc:creator>
				<category><![CDATA[Corporate]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editorial]]></category>
		<category><![CDATA[projects]]></category>

		<guid isPermaLink="false">http://sonemirali.com/?p=242</guid>
		<description><![CDATA[Whilst working for Estée Lauder, Aveda wanted to launch their own UK Institute site just for their spas and salons. My role was to direct and design the site solely. Throughout the project I worked with the marketing team to ensure the site fitted the needs of the brief. Although there was creative freedom with [...]]]></description>
				<content:encoded><![CDATA[<p>Whilst working for <a href="http://www.elcompanies.com/" target="_blank">Estée Lauder</a>, <a href="http://www.avedainstitute.co.uk" target="_blank">Aveda</a> wanted to launch their own UK Institute site just for their spas and salons. My role was to direct and design the site solely. Throughout the project I worked with the marketing team to ensure the site fitted the needs of the brief. Although there was creative freedom with the layout and direction, it was important that I adhered to the Aveda style guide.</p>
]]></content:encoded>
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		<item>
		<title>Emirali &amp; Son&#8217;s</title>
		<link>http://sonemirali.com/226/emirali-sons/</link>
		<comments>http://sonemirali.com/226/emirali-sons/#comments</comments>
		<pubDate>Sun, 16 Jun 2013 13:54:39 +0000</pubDate>
		<dc:creator>Son Emirali</dc:creator>
				<category><![CDATA[Environmental]]></category>
		<category><![CDATA[Independent]]></category>
		<category><![CDATA[projects]]></category>

		<guid isPermaLink="false">http://sonemirali.com/?p=226</guid>
		<description><![CDATA[For a university brief we were asked to promote ourselves through an experimental approach. I chose to celebrate what truly inspires me; the mixture of culture I’ve been brought up with. I created an installation that served as a celebration to the wonders and beauties of Lewisham market. Praising the odd things you can buy in large [...]]]></description>
				<content:encoded><![CDATA[<p>For a university brief we were asked to promote ourselves through an experimental approach. I chose to celebrate what truly inspires me; the mixture of culture I’ve been brought up with. I created an installation that served as a celebration to the wonders and beauties of Lewisham market. Praising the odd things you can buy in large quantities, from incense cones to gaffa tape, and even the graphics on day to day banana boxes.</p>
]]></content:encoded>
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		<item>
		<title>K&amp;K, A Hard Day&#8217;s Work</title>
		<link>http://sonemirali.com/76/kk/</link>
		<comments>http://sonemirali.com/76/kk/#comments</comments>
		<pubDate>Mon, 04 Mar 2013 18:07:41 +0000</pubDate>
		<dc:creator>soner.emirali@gmail.com</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://sonemirali.com/?p=76</guid>
		<description><![CDATA[I never said it was going to be easy, but this weekend was a bit of a shock and wake up call to me. There’s always talk of what a ‘hard day’s work’ entails, and let me tell you, working in K&#38;K in Lewisham IS a hard day’s work. Attempting to serve and re-stock African-caribbean food [...]]]></description>
				<content:encoded><![CDATA[<p>I never said it was going to be easy, but this weekend was a bit of a shock and wake up call to me. There’s always talk of what a ‘hard day’s work’ entails, and let me tell you, working in K&amp;K in Lewisham IS a hard day’s work. Attempting to serve and re-stock African-caribbean food 7 days week, 7:30am to 8:30pm is <em>not</em> easy, especially if you’re Pakistani and most of your customers are Nigerian, Jamaican, Chinese, Polish and some even English (I mean this is England after all right?).</p>
<p><a href="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8577.jpg"><img class="alignnone size-large wp-image-357" alt="IMG_8577" src="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8577-1024x682.jpg" width="1024" height="682" /></a></p>
<p>I turned up on Saturday ready for work, I met Nawaz Ali who I had met the week before, he introduced me to another employee called Faisal who works on the grocers section and straight away I was unpacking boxes and stocking the shelves with Maggi seasoning cubes. Come 10am the shop started to pick up pace and it got really busy, I had customers constantly asking me where certain foods were and of course not only could I hardly understand them but I also had no clue of what food they were after and where it was stocked.</p>
<p><a href="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8256.jpg"><img class="alignnone size-large wp-image-353" alt="IMG_8256" src="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8256-1024x768.jpg" width="1024" height="768" /></a></p>
<p>After an hour of re-stocking the shelves and speaking to the employees they gave me a bit more responsibility; Faisal handed me the ticket gun, told me to price each item and make sure I stick the label away from the sell by date. We then got talking about all different food they stock and the amount of ethnicities they cater for. I asked him ‘where does all the food come from?’ he told me ‘each foods comes from many countries’, he pointed out some examples to reveal them coming from: China, Nigeria, Jamaica, Turkey, Norway and more… I asked him about the cow’s feet, turns out they’re sourced from Ireland. He explained to me that they don’t import all the food, but that they source it from many different companies and cash and carries.</p>
<p><a href="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8168.jpg"><img class="alignnone size-large wp-image-344" alt="IMG_8168" src="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8168-1024x768.jpg" width="1024" height="768" /></a><br />
<a href="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8186.jpg"><img class="alignnone size-large wp-image-347" alt="IMG_8186" src="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8186-1024x768.jpg" width="1024" height="768" /></a></p>
<p>By 11:30am Faisal had cooked a lamb curry upstairs in the stock room area, he then brought it down and all the employees took turns eating it on shop floor. By now I had gained their trust so he called me over, put some in a container and told me to choose a drink, took me upstairs to the kitchen and gave me some pitta bread to eat with it. I was very grateful, it was probably the best curry I’ve ever had, no knifes and forks business &#8211; hands only. After lunch I continued to work with them in the grocery section, I could tell the other employees wouldn’t have been too happy with me working in the butchers area or the fruit/veg area as they all had their own responsibilities which I didn’t want to intrude on.</p>
<p><a href="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8221.jpg"><img class="alignnone size-large wp-image-350" alt="IMG_8221" src="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8221-1024x768.jpg" width="1024" height="768" /></a><br />
<a href="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8575.jpg"><img class="alignnone size-large wp-image-356" alt="IMG_8575" src="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8575-1024x682.jpg" width="1024" height="682" /></a><br />
<a href="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8584.jpg"><img class="alignnone size-large wp-image-358" alt="IMG_8584" src="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8584-1024x682.jpg" width="1024" height="682" /></a></p>
<p>Later on quite a loud argument broke out between one of the butchers and a customer, I remember seeing him pick up the meat he had just cut and bagged for her, slammed it down on the table and they both started shouting abuse at each other. I think she had changed her mind or meant for him to cut a different part of the meat. This is where things get difficult, there’s a lot of dialect and culture clashes, often the two different races find it hard to understand each other and sometimes it can escalade into larger issues. Don’t get me wrong it’s not all bad, for most of the day the customers and staff get on extremely well and you can tell there’s a great sense of community. The next day I focused on collecting more research, finding out where all the food comes from, what ethnicities buy certain foods and learnt some general business knowledge about they operate. There are many aspects I could focus on, so I might have to drop or ignore other factors later on. I’m currently working my way through 983 photos as well as hours of voice recordings and video…</p>
<p><a href="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8629.jpg"><img class="alignnone size-large wp-image-359" alt="IMG_8629" src="http://sonemirali.com/wp-content/uploads/2013/03/IMG_8629-1024x682.jpg" width="1024" height="682" /></a></p>
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